Why do I give it away for free? It is part of my Core Values to be helpful.
Don’t get me wrong. I love getting paid to sell toys and baby products. I love getting paid to travel across the country and impart some of the lessons I’ve learned to a room full of peers.
I also love helping and sharing. I want my ideas and thoughts to spread farther and wider to help my friends and peers in the independent retail industry. Plus. more often than not, I’ve already been paid.
All of my Freebies are the notes written from presentations I have done. That is why they are short and sweet – so you can print them easily. I could make eBooks more like power points with full-page graphics, tight bullet points and simple messages spread out over 72 pages. But I would rather keep them down to seven pages or less so that I can use them as handouts. Short and sweet so you can print them at home and read later. Short and to the point for you to email and share with your friends.
Since I got paid to do the presentation, I have already been paid to write the eBook, too. Now we just need to spread the word.
Here are two new Freebies worth sharing.
Generating Word-of-Mouth – You know Word of Mouth is the best form of advertising. But do you know the five ways to generate it? Do you know how to get people to talk positively about your business? This Freebie shares all the secrets behind getting people to talk about you.
(Yes, I decided to put it under Great Marketing. Put your best stuff where the customers are most likely to see it.)
Making Your Ads Memorable – Most ads are ignored, because most ads are lousy. The truly remarkable ads are the ads most remembered. This Freebie will show you three things you can do to make your print and broadcast advertisements cut through the clutter and be seen, heard and remembered by your potential customers.
PS Some have argued that by giving it all away, no one will ever hire me to speak. Fair enough. Of course, the live explanations are always more fun and interesting and worth every penny. If they weren’t, I wouldn’t offer to do them.