Phil Wrzesinski, Speaker, Author, Educator

Do you have an October 1st List? If you’re a holiday-driven retailer, you should. What is an October 1st List? An October 1st List is all the things you need to remember to do for the busy fourth quarter. It is a growing list, one you add to each fourth… Read more

I used to advertise the heck out of the fact Toy House had the largest selection of toys under one roof of any store in the area. In our heyday we had over twice the selection of a Toys R Us and five times the selection of the Walmarts, Targets,… Read more

I was visiting a good friend and toy store owner in Lawrence, KS (The Toy Store – you should visit if you’re ever in the area) and she asked me, “Does visiting stores like mine make you miss being on the retail side?” My answer was an immediate and definitive… Read more

The line didn’t seem that long. I’ve been in longer lines waiting for food. The menu showed three lunch options, likely for efficiency’s sake. I expected the line to move along quite rapidly. Twenty-five minutes later the line felt more like eternity. There was one line and two windows (which… Read more

Ever have that experience where you know what someone is trying to do, but they just keep missing the mark? You want to give them points for trying, but close only counts in horseshoes, hand grenades, and atom bombs. I had that experience last week at a Barnes & Noble… Read more

Do you remember when the Sears Catalog was going to destroy all the Mom & Pop Retailers? Yeah, probably not. That was back in the early parts of the 20th century when you could even buy a house (IKEA-style) in the catalog and have it delivered right to your property.… Read more

I sit here typing about Amazon while millions of people are shopping on Amazon, taking advantage of the Amazon Prime Days specials. To say that Amazon disrupted the retail climate would be like saying Jesus got a few people to think differently about God. Here is something Amazon didn’t do.… Read more

Almost invariably when you compliment someone on the clothes or shoes they are wearing, they tell you the origin story of how they found that outfit. More often than not, you’ll also hear about the fabulous deal they got when they bought it. While deals and discounts are great for… Read more