Phil Wrzesinski, Speaker, Author, Educator

Last night, while hunkered down watching TV, I was amazed at how quickly some brands have reacted to the current situation and revised their ads. It was refreshing. If you are doing any mass advertising (radio, TV, billboards, etc.), I’d like to suggest to you two things: Don’t stop or… Read more

If I were to ask you where you were when you first heard about the Twin Trade Towers getting hit on 9/11, you could tell me instantly with exacting detail. But if I were to ask you for details about New Year’s Eve 2006, it might take you a little… Read more

My New Year’s Resolution is to get back to posting blogs regularly. Now with a Christmas Season under my belt in my new role, I have a little better handle on the time requirements of this job and should be able to fit some more writing into it. Here is the… Read more

Do you have an October 1st List? If you’re a holiday-driven retailer, you should. What is an October 1st List? An October 1st List is all the things you need to remember to do for the busy fourth quarter. It is a growing list, one you add to each fourth… Read more

I used to advertise the heck out of the fact Toy House had the largest selection of toys under one roof of any store in the area. In our heyday we had over twice the selection of a Toys R Us and five times the selection of the Walmarts, Targets,… Read more

I was visiting a good friend and toy store owner in Lawrence, KS (The Toy Store – you should visit if you’re ever in the area) and she asked me, “Does visiting stores like mine make you miss being on the retail side?” My answer was an immediate and definitive… Read more

The line didn’t seem that long. I’ve been in longer lines waiting for food. The menu showed three lunch options, likely for efficiency’s sake. I expected the line to move along quite rapidly. Twenty-five minutes later the line felt more like eternity. There was one line and two windows (which… Read more

Ever have that experience where you know what someone is trying to do, but they just keep missing the mark? You want to give them points for trying, but close only counts in horseshoes, hand grenades, and atom bombs. I had that experience last week at a Barnes & Noble… Read more