Phil Wrzesinski, Speaker, Author, Educator

Chapter 9 – Samples (continued) (Note: These are actual businesses that gave me permission to create ads for them using the principles from the first eight chapters. This is purely an exercise in showing you how to be more creative with your own advertising. You will find links at the… Read more

Chapter 9 – Samples (continued) (Note: These are actual businesses that gave me permission to create ads for them using the principles from the first eight chapters. This is purely an exercise in showing you how to be more creative with your own advertising. You will find links at the… Read more

Chapter 9 – Samples “Ad writing is much easier to teach than ad strategy.” – Roy H. Williams Whew! You made it. You’ve come to the light at the end of the tunnel. This is the chapter where I show you how to use all of these principles to create… Read more

Chapter 8 – Make Your Customer the Star “Bad advertising is about you and your product. Good advertising is about your customer and their life.” – Roy H. Williams After watching Simon Sinek, you start wandering all over the net. You read some of the quotes from Roy H. Williams.… Read more

Chapter 7 – Speak to Your Tribe “Ads that change hearts and minds say, ‘This belief is why we wake up in the morning. It’s why we come together. Here’s how we live out our belief. Do you believe what we believe?’” – Roy H. Williams You kept your promise.… Read more

Chapter 6 – Speak to the Heart “Before you can take people where you want them to go, you have to meet them where they are.” – Roy H. Williams The workday is done, but not really. Your workday never seems to end. Owning your own business gives you a… Read more

Foreword Chapter 1 – Most Ads Suck Chapter 2 – It’s the Message, Not the Media Chapter 3 – Don’t Look or Sound Like an Ad Chapter 4 – Make Only One Point Chapter 5 – Tell a Story “Gurganus is right. The truth happens to everyone, but stories only… Read more

Foreword Chapter 1 – Most Ads Suck Chapter 2 – It’s the Message, Not the Media Chapter 3 – Don’t Look or Sound Like an Ad Chapter 4 – Make Only One Point “Use half as many words and you’ll hit twice as hard.” – Roy H. Williams You finally… Read more