Phil Wrzesinski, Speaker, Author, Educator

Do you remember when the Sears Catalog was going to destroy all the Mom & Pop Retailers? Yeah, probably not. That was back in the early parts of the 20th century when you could even buy a house (IKEA-style) in the catalog and have it delivered right to your property.… Read more

I sit here typing about Amazon while millions of people are shopping on Amazon, taking advantage of the Amazon Prime Days specials. To say that Amazon disrupted the retail climate would be like saying Jesus got a few people to think differently about God. Here is something Amazon didn’t do.… Read more

Almost invariably when you compliment someone on the clothes or shoes they are wearing, they tell you the origin story of how they found that outfit. More often than not, you’ll also hear about the fabulous deal they got when they bought it. While deals and discounts are great for… Read more

When the tech world exploded onto the scene, everyone talked about the amazing workplace environments at these start-ups. Ping Pong and Foosball tables everywhere. Open floor concepts and collaboration-fostering layouts ran rampant. Legacy companies started changing their infrastructure to match, thinking it would help them attract better people. News flash:… Read more

My grandfather stole one of his best employees away from another job. The young high schooler was making 75 cents an hour. My grandfather offered him $1.05 to work at Toy House. He took it. I still recall the big grin on my grandfather’s face when he told me the… Read more

I have a new game I play when I walk into a retail establishment. I try to guess the “emotion” that store is selling based on the look of the store, the approach to the store, the front door, and what hits me when I walk through the door. One… Read more

I snapped two pictures of signs recently. I probably could have taken several. Apparently proof-reading is a thing of the past. One sign I drive by regularly is on too busy of a road to safely snap the pic. It says “Comeing Soon.” I cringe every time I pass it.… Read more

I think a lot about Market Share. Maybe too much. I find it the most fascinating piece of data you can track because it tells you so much more about how you are performing than just sales, profits, or cash flow. For one, it tells you how well you are… Read more