Phil Wrzesinski, Speaker, Author, Educator

I was in Target two days ago. They have a huge selection of swimsuits front and center. Tonight and tomorrow we’re going to get 3-5 inches of snow. Sunday is going to be 12 degrees Fahrenheit with a minus 5 windchill. Unless you’re going to Florida, no one in Michigan… Read more

I borrowed my buddy’s Ford Transit Van. You’ve seen these vehicles. Big, tall, lots of seats, or in my case, lots of room for hauling stuff when the seats are removed. When I got to my first destination a warning light came on telling me the tire pressure was low.… Read more

My favorite class segment in the Jackson Retail Success Academy was always the Marketing and Advertising Segment. One portion of that segment was dedicated to Media, Myths, and Money. We would discuss all the various forms of media and how/when to use them properly. We also discussed several myths about… Read more

I used to like math. It lost me when it added the timber industry into the equation (logs and natural logs and all that calculus stuff). I got jaded because I could never figure out how to derive those trees into the answer the professor wanted. I found, however, all… Read more

My favorite Smile Story was actually told to me by a customer, not my staff. Dawn had three grandchildren coming to visit her for five days. She wanted to have a different gift to give each child each day they were there. Fifteen gifts in all. Lakisha said, “I’m on… Read more

When my son was in Cub Scouts, his Den Master was the manager of one of our local Kmarts. He gave me some amazing insight into the world of big-box retail including numbers of what the big-box stores in Jackson were doing in sales both overall and for toys. It… Read more

I told you yesterday what I would do if you hired me to look at your business. Thirty questions inside of five topics to figure out what bullets you need to fire to get your business to the next level. Since one of my Core Values is Helping Others, I’m… Read more

I got suckered in once. Long before the phrase “fake news” came into existence, back in the days when Norton and MacAfee were the only names in anti-virus protection, my computer started slowing down. Then up popped an ad for a free diagnostic test of my computer, guaranteed to clean… Read more