Phil Wrzesinski, Speaker, Author, Educator

I think a lot about Market Share. Maybe too much. I find it the most fascinating piece of data you can track because it tells you so much more about how you are performing than just sales, profits, or cash flow. For one, it tells you how well you are… Read more

I was talking with one of my sales reps earlier today when she reminded me of the most common phrase every salesperson hears (one I uttered several times) … “What have you got that’s new?” Every smart vendor knows they have to be showing new stuff all the time to… Read more

I could probably go back through the records of Toy House and tell you when the first nice Saturday of spring hit every year. You know the day. After a long winter, it is finally sunny and warm enough to not need a coat. We never had much traffic on… Read more

I love those signs that say, “Be yourself. Unless you can be a Unicorn. Then be a Unicorn.” (Substitute Batman for Unicorn for those who identify that way.) Be yourself is the best advice I could ever give to any business owner. Know your Core Values, what drives you in… Read more

Last night my bracket got busted. As a diehard University of Michigan Wolverine fan, my NCAA tournament bracket lasts until the Wolverines bow out. (I know, I know. I shouldn’t always pick them to win it all, but then I would have to root for them to lose, and I… Read more

I did a mash-up of two presentations at an event for the pet store industry last week. I took elements from Selling in a Showrooming World and Generating Word-of-Mouth and put them into a new presentation we called “Getting Internet Customers Back Into Your Store.” It worked. One of the… Read more

The phone rings. The email dings. The customer clings. The UPS driver brings. When you run a retail store, your schedule is not your own. Too many distractions, too many variables, too many interruptions for you to get any kind of time to work ON your business. Yet if you… Read more

You know those little red numbers on your iPhone? The ones telling you how many unread emails and texts you might have? I hate those numbers. I am obsessed with getting rid of them. You should be, too. I know you’re already too busy. You barely have enough time to… Read more