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How Much Marketing Does it Take?

Here are some of the ways I have decided to market my new book…

  • Face-to-Face Sales – I do speaking engagements all around the country and get opportunities to sell my book one at a time to attendees. Plus, I sell it in my store. And I always have a few copies with me wherever I go (sold two at a recent birthday party!)
  • Web Marketing – I have it for sale on my website
  • Blog Marketing – Yeah, this is the fourth time I’ve talked about it to you.
  • YouTube – already one video review online about the book, more coming…
  • Facebook – The book has it’s own page, positive reviews starting to come in.
  • Friend Blogging – I have given away a few free copies to influential friends who have blogged about it or at least given it some link love (one of those links increased my blog traffic by a factor of 15!)
  • Direct to Buying Groups – There are retail buying groups made up of independent retailers to whom I am reaching out.
  • Radio – I already did one radio interview, working on setting up more
  • TV – Ditto
  • Newsprint – I will be profiled soon in the local paper as a local author, working on getting profiled in other papers, too.
  • Human Resource Professors – this is tougher nut for me to crack, but I am working on making contact with HR Professors to try to get this book into their hands and into their classrooms
  • Human Resource Professionals – I have been following HR groups on LinkedIn, posting where applicable, getting involved in discussions, and getting to know other people there. Soon I will be enlisting their help in spreading the word.

As you can see from this list, there is a lot I am doing to market one tiny little book on Hiring & Training.

How does this apply to your business? Simple. All of the above marketing techniques are basically free. They only cost me time and a few free books. If you don’t have enough business, then you have enough time to get cranking on any one of them. (Yes, they are all applicable to your business – email me if you can’t see how.)


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