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Buy the Book, I’ll Speak for FREE

(I know you know someone who could use this.  Please share it with that person.)

My book, Hiring and the Potter’s Wheel: Turning Your Staff Into a Work of Art comes packed 60 books to the carton.  What would you do if you had 60 of these books?  Do you know some businesses who could use help hiring and training a better staff?

60 books at $19.99 equals $1199.40.  I want to make you an offer.  Round it off to $1,200 even and I will throw in 4 FREE hours of me.

Yes, that’s right.  Buy one carton of books for $1200 and I will show up at your door anywhere in the continental USA and give you 4 hours of my business knowledge to use as you see fit.

If you are a Radio Station…
You will get 60 books to give to your clients that will help them hire and train a better workforce, thus ensuring they will be in business (and buying radio ads from you) for a long time.  If you think about it, that’s a far more memorable gift than the mug, candy or flowers you have been giving them.

Plus, you will get me teaching your sales staff how to sell your product more effectively, how to create killer campaigns for your clients, and how to craft powerful messages that drive serious traffic to their door.  Plus you can use me to help mentor your favorite clients, teaching them how to powerfully brand their business, and how to uncover their core message that will resonate strongest with your listening audience.

If you are a Chamber of Commerce, DDA, or Shop Local organization…
You will get 60 books to strengthen the quality of employees in your district, making your core businesses rock solid and recession-proof thus increasing your influence and the size of your district.

Plus, you get to choose from a vast array of training programs that will rock their worlds and make your businesses the envy of all the surrounding communities.  You can even ask me to show you how to plan Staff Meetings that people WANT to attend.

If you are a Trade Organization or Buying Group…
You get 60 books to help your members make hiring decisions and develop training programs that will turn them into the shining stars of your industry.  When they see how great your stores are doing, you will have other stores begging to join your proactive organization.

Plus, you get four hours of some of the best retail ideas on everything from Inventory Management to Customer Service to Pricing Strategies that put money in your members’ pockets (so that they can pay their dues on time.)

If you are an individual store…
You get 60 books to give away to all your business friends and family for Christmas.  You can even sell them in your store to get your money back if you want.

More importantly, you get four hours to pick my brain.  Use me to help train your staff on the kind of customer service that gets talked about.  Use me to help craft your marketing campaign into a traffic-driving force.  Use me to look over your financials and help you find lost profits and put them back in your pocket.  Use me to teach you how to make staff trainings fun again.

If you are a Nationally Syndicated Talk Show Host… (Stewart? Colbert? Kimmel? Dave? NPR?)
You get 60 business books that are soon to be the talk of the nation.  Heck, I’ll bring extra books so that you can hide one under every chair in the audience.

Plus, you will get a guest who is as comfortable behind a microphone as you are.  You get a savvy businessman who knows retail, has opinions, and is not afraid to share them.  Not only did I host my own radio show for three years, I have plenty of camera time sitting in the guest chair.  Plus, you will get top-notch ratings from the Jackson, Michigan market.

You buy 60 books and I’ll pay my own way to get there plus one night in a hotel*.  And you get to choose what business training you want for your purchase.

I have four full cartons of books ready and waiting to ship to the first four people/groups who contact me.  Send an email to phil@philsforum.com to set up your four hours of kick-ass, kick-starting presentations and trainings.

-Phil Wrzesinski
www.PhilsForum.com

PS  If you want more than 60 books or more than 4 hours, I am more than willing to negotiate.  I will be happy to work with your schedule as much as possible.  Just remember that I have my own store to run, so we might both have to be flexible to schedule something.

*PPS This deal is good for USA travel only (unless you want to pay for the flight, too).

What I Learned in an Exit Interview

You know what an Exit Interview is.

I hire a large group of seasonal employees each year. At the end of the season I sit down with each one to discuss their experience. What did they like? What was a challenge? How well did they feel prepared? Did the veterans on the staff help them? What did they learn about us? What did they learn about themselves? What will they take away from the experience?

At the end of this past Christmas season I sat down with eight seasonal employees near the end of their experience and received some incredible insight into the store, the training program, and the current staff. (It is amazing how much more they are willing to share when they are leaving than when they are still employed.)

The common thread through all the interviews was the same.
The regular staff was extremely helpful in wanting the new people to succeed.
They wanted to help. They wanted to teach. They wanted the newbies to succeed, to feel like they were part of the team.

That was the watershed moment when I knew we were doing something right.

Just as I teach in my book, Hiring and the Potter’s Wheel: Turning Your Staff Into a Work of Art,
I hire purely for character traits and then teach those people how to work in my store.

The traits I hire? Helpful, Friendly, Team Player, Problem Solver, Success Oriented.

Looks like I found them.

Would you like to find the right people for your team, too? Buy the book. It works.

-Phil Wrzesinski
www.PhilsForum.com

PS  Hiring is seventy-five percent of the battle. If you do not get the right people to start, it won’t matter how well you train them. But if you have the right people, you still need to get them to the next level. Before you plan your next staff meeting, download this free eBook – Staff Meetings Everyone Wants to Attend. It will take your staff trainings to a whole new level.

Almost As Hard As You

So your employees won’t work as hard as you. But you can get them to collectively come pretty close.

We have all seen the sign that says “The floggings will continue until morale improves.” Apparently Amazon still works under that philosophy (Read this article about the shocking conditions at an Amazon warehouse).

And Amazon also has extremely high staff turnover. As do most companies that treat their employees like cogs in a machine instead of like people.

Yet employee turnover is one of the most costly mistakes you can make. It takes time and money to train an employee. It takes experience for them to become great. You cannot afford to be training someone new every few months.

So the first step is to make great decisions on who you hire. I’ve clearly outlined how to do that in my book, Hiring and the Potter’s Wheel: Turning Your Staff Into a Work of Art.

The second step involves motivation.

Daniel H. Pink, in his book Drive, talks about how people are motivated. The old carrot and stick method – do this and you’ll get a reward – doesn’t work any more. People want more than that.

The two most important things that motivate workers is to know that the work they are doing is valued and that it is making a difference.

You can show that to your staff easily by doing these simple things.

  • Constantly praise them for what they do right. We love to hear what we did right more than hearing what we did wrong. Sure, you need to correct the mistakes, but heap the praise for what they do right and they will do more of that.
  • Invest in their training. You show them they are valued when you constantly help them to grow and improve.
  • Teach them why. With every step of the training, with every task you ask them to do, if they can see the bigger picture of how this project fits into everything else, they will be more motivated to do the project well.
  • Have goals bigger than yourself. Align your store values with something that helps your community, whether a charitable cause or a general improvement of the quality of life and your staff will be motivated to work harder.

We want to know our contributions make a difference. Help your staff see the difference your company makes, and they will make a difference for your company.

I have 15 year-round employees. They have an average of over 10 years employment with me. They know the difference we make in the community. They know the importance of even the simplest tasks. They know when they have done a good job. And they know the next Staff Meeting will be fun, informative, and worth their while.

-Phil Wrzesinski
www.PhilsForum.com

PS One more thing… If you make your employees get up at 3am Black Friday or the day after Christmas to work for you, you get what you deserve. They are people. They have families and lives. Let them enjoy as much of the holidays as they can.

Resume Versus Application Versus Online

You’re hiring. You need applicants. What do you require those applicants to fill out?

Some have a basic paper application.
Some have a lengthy questionnaire.
Some have an online application.
Some require a resume.

While each have their merits, I am still a fan of the basic paper application.

Resumes, in my opinion, can be misleading. Supposedly they show that the potential applicant has computer skills, but how do you know they created it themselves? Plus, resumes are not standard. They don’t always include all the same info.

Questionnaires can be great for weeding out the not-so-serious candidates, but might also be a barrier that keeps a great potential employee from making that first leap.

Online applications are cold and impersonal. They are faceless and give the message to the applicant that they are simply a number. Plus, there is little effort required on the part of the applicant. She doesn’t even have to get out of her pajamas.

The paper application requires penmanship. If your employee has to write anything, wouldn’t you love to know if you could read that writing?

The paper application reinforces or refutes education. Spelling and grammatical errors may or may not be a deal-killer, but if her education says she has a degree in English but she cannot spell “customer service”, you need to be concerned about the veracity of all her claims.

The paper application shows her short-term attention to detail. Anyone can put detail into a resume. Time is not a factor. But sitting with a clipboard filling out a piece of paper shows you what she thinks is important. If she fills it out hastily and sloppily, chances are good she will work the same way.

The paper application requires completeness. If she does not fill it out completely, you can bet she will not do her job completely.

Computers are great. I love them. I use them all day long. But they cannot replace everything. Especially the amount of hidden information you get from an applicant asked to put pen to paper.

Just my opinion…

-Phil Wrzesinski
www.PhilsForum.com

PS The questionnaire makes for a great second-round application process. If there is nothing on the first application to make you say no, give them the questionnaire and see what responses you get.

The Busy Season

As a toy retailer everyone expects that my busy season is December. They would be wrong.

December is the store’s busy season. My busy season is right now. Here is my October To-Do List:

  • Place all my orders for product I expect to sell in December. If I wait too much longer, many of the best items will already be sold out.
  • Hire and train my seasonal staff. This involves writing and placing ads to attract applicants, weeding through all of the applications, scheduling and doing interviews, doing background and reference checks, setting up a training schedule, updating the employee handbook, and doing the actual training. It also includes refresher courses for the regular staff.
  • Place orders for all selling supplies. I need to make sure I have plenty of bags, giftwrap, price tags, receipt paper, toilet paper, paper towels, layaway string, tape, etc. to get through the holidays. Do it now or forget and not have it when you need it.
  • Prepare my marketing campaign. I need to write/create/produce/schedule all of our marketing for November and December. This includes promotional events like Neighborhood Toy Store Day, the Downtown Christmas Parade, Discover Downtown Again Day, and the Toys for Tots Breakfast. This also includes writing radio ads and planning a Facebook campaign.
  • Carefully plot out cash flow. The money rolls in during December. The money rolls out during October and November as we stock up for the holidays. That means I have to pay close attention to every penny I spend.
  • Clean up. The entire store needs a fresh and thorough dusting. Displays need to be upgraded or moved out. Merchandising needs to be plotted and planned for all the new products coming in.

Yes, my busy season is right now. After I accomplish all those things over the next few weeks I’ll have plenty of free time in December to do what I do best – sell toys.

-Phil Wrzesinski
www.PhilsForum.com

PS I wrote this list as much for MY benefit as for YOURS. For me, it is a reminder to stay focused on the tasks at hand. For you it is a reminder of all the things you need to do to make this the most successful selling season ever.

Is Your Staff Laughing?

Laughter truly is the best medicine.

Laughter decreases stress hormones.
Laughter decreases the risk for heart disease.
Laughter oxygenates the cells and helps fight cancer.
Laughter boosts serotonin levels which helps your mood.
Laughter releases interleukins that boost your immune system.
Laughter releases endorphins that can even cause temporary pain relief.
Laughter works your core muscles, which promotes better spinal alignment.

Laughter also strengthens relationships. Someone who is laughing and smiling immediately looks more “attractive”. The key part of that phrase is “attract”. Smiles and laughter “attract” other people. You know this. You would much rather approach a person who is smiling than someone who is frowning.

Laughter opens the mind, too. People who laugh are more willing to listen, more willing to see things from other points of view, more willing to engage with other people.

So to recap… People who laugh are healthier, happier, more attractive, more engaging and more approachable. People who laugh are more open-minded and listen better.

Sound like the perfect sales staff?

Encourage and foster laughing in your staff and not only will they see benefits, so will your business.

We have three rules of laughter on the sales floor.

  1. Laughter has to be inclusive. If you are laughing at instead of with, then it has to stop.
  2. There are no inside jokes. If it isn’t funny to everyone, it doesn’t belong on the sales floor.
  3. Appropriate laughter should be encouraged at all times.

Not only is laughter good, it fits into our Core Value of Having Fun and our mission – We’re here to make you smile.

So I leave you with this one final thought…

There was a captain sailing on the sea during a battle. His servant came up to him and the captain said, “Bring me my red shirt.”

So, the servant did as the captain said.

After the battle the servant came up to the captain and said, “Why did you say bring me my red shirt?”

The captain said, “Well if I got shot the crew wouldn’t see the blood and be demoralized.”

The next day the servant came up to the captain and said, “There are 50 ships on the horizon.”

The captain said, “Bring me my brown pants.”

-Phil Wrzesinski
www.PhilsForum.com

PS One way to encourage laughter is to play. Have game nights with your staff or join a sports league like softball or bowling. Another way is to have a joke session at your next meeting. Whatever it takes, set up a culture where appropriate laughter is the norm.

You Get What You Ask For

Many of you are putting out classified ads looking for help that read like this…

Help Wanted: Seasonal employees needed. Apply in person at The Store.

Short, sweet, and cheap.

How do you think your application pool would change if your classified looked like this?

Help Wanted: Are you a friendly person who loves to help others? Would you like to work in a challenging environment where your greatest reward is solving problems for other people and making them feel good? Are you a person who will work flexible hours including nights and weekends? Do you have high energy no matter what time of day? We want to see your smiling face in our store. Stop in The Store and fill out our application by next Friday. We need friendly, helpful, caring, flexible people who can make our customers happy.

Sure, it costs a whole lot more. But you get what you pay for. The first ad will get everyone looking for a job (which is quite a bunch of people). The second ad will only get those people who read that description and see themselves in that role. The ad becomes an automatic filter for you, weeding out many of the undesirables.

Plus, that second ad might get the interest of someone who never knew she was perfectly suited to work for you. She would have ignored the first ad.

When it comes to classifieds, you get what you pay for. More importantly, you get what you ask for. So ask for exactly what you want. It is worth paying a little more.

-Phil Wrzesinski
www.PhilsForum.com

PS The second ad also gets attention for your business. Someone might read that ad and even though the job is not for them, the description of the position gets them thinking, “Yeah, I’d like to shop somewhere that hires people like that.”

A Kid in a Candy Store

Actually two kids. My boys, ages 13 and 10.

After a day at the Michigan Renaissance Festival that thrilled my 10 year old because of the sword play, we stopped in the quaint little berg of Linden, MI to visit Linden Sweet Shoppe, owned by my toy store buddies Chris & Laura Mathews.

Chris & Laura weren’t in – good for them for getting a Saturday night off – but the two staff working that night were more than adequate replacements.

My boys were simultaneously in heaven and in paralysis.

My best estimate is that there were over 150 jars of candies from which the boys could choose lining the wall behind the counter. Every sweet imaginable from candy necklaces to pixie sticks to chocolate covered cake batter to LEGO-shaped, sweet-tart-tasting, building bricks.

The boys struggled to choose which candies would fill their bags.

Patience and Helpfulness
While they wandered up and down the aisle behind the counter (yes, the staff let them back there to get a better look) I was getting impatient. Make a decision, I cajoled them. Meanwhile, the staff showed amazing patience, carefully explaining each candy, giving them samples if appropriate, sharing their favorites, and overall treating these boys as if they were princes in their palace.

Other customers entered the store and the staff greeted them by name, asked about previous purchases, and made everyone feel equally important. Still, my boys dragged on the decision-making process. I had time to order and eat my ice cream cone (Deep Dish Apple – delicious and just the perfect temperature!) while the boys agonized over every jar.

And still, again, the staff treated them like royalty. All for a $17 sale!

WOW Customer Service still lives. I saw it with my own two eyes. (And that was before I introduced myself as a friend of the owners.) Here are some of the things the staff did right:

  • Greeted customers by name (when they knew them)
  • Talked about the product openly and honestly
  • Had helpful product knowledge
  • Showed amazing patience
  • Smiled constantly
  • Treated every customer like he or she was special
  • Treated every request like it was their delight to honor it
  • Acted happy to be there

Does your staff act that way at 8:30pm on a Saturday night? They should. Chris & Laura figured out how to get their staff to do it. You can, too.

-Phil Wrzesinski
www.PhilsForum.com

PS It starts with hiring and continues with training. The staff Chris & Laura hired have the character traits necessary to be helpful and patient. The next time you hire, choose the traits over the experience. You can teach them the rest.

PPS The Renaissance Festival featured some wonderful lessons, too. The attention to detail of the costumes, accents, and language added to the fun of the day. And there is nothing better than topping off any event with a turkey drumstick smoked to perfection.

PPPS My younger son went with the building brick candies, candy pumpkins, cake batter balls, and candied orange slices. My older son did a jaw breaker on a stick, a gigantic pixie stick, and building brick candies. Absolute heaven!

A Safe Place to Dry

As you hire and train your seasonal staff this fall, there is one thing I want you to contemplate…

When do you throw your new staff to the wolves?

I was in Office Depot yesterday and the name tag of the guy at checkout said “trainee”. I looked around and he was all alone. No support, no one to lean on if he had a question. And he had a question.

One of the items did not have a barcode on it. He looked around with a sense of panic in his eyes. No other staff was within range. What should he do? He decided to take measures into his own hands and go find the number himself. Left his register all alone and ran – no not a fast walk, an actual sprint – over to the area to find the number for that product. He was huffing and puffing when he returned and a little unnerved that he left his register unattended for a short bit (hence the sprint).

He solved the problem and he is definitely a go-getter, but it wasn’t training that helped him, it was instinct. He probably wasn’t ready to be alone yet. But how many times do we do that? How often do we give our new staff just enough skills to do the job and then leave them alone and hope they learn the rest on the job?

You cannot leave that kind of training to chance.

Here is how this lesson gets learned in my book Hiring and the Potter’s Wheel. (2 chapters – enjoy!)

Chapter 12 Lessons 4, 5 and 6 Centering, Gentleness & Protection
“Kind words can be short and easy to speak but their echoes are truly endless.” – Mother Teresa

“So, how did the conference go?” Mary began.

“Quite ordinary, a bunch of theories using fifty cent words, but nothing that hasn’t already been explored or learned,” Dr. Scott explained. “I’d have rather been in your pottery class. How about you? How was class? Having fun? Learn anything new?”

Mary almost didn’t know where to begin. “The pottery is great. I love it. I think I may have found a new hobby. I can’t thank you enough. And as for business, since we last met, I have learned three distinct lessons.” Mary pulled out some notes she had been taking.

“First, before I can start throwing, I mean training, I have to make sure everyone is centered, that they are starting from the same point. Everyone has to be on the same page. That pretty much goes hand in hand with the earlier lesson of getting out the impurities, the air bubbles. I’ve already developed a clear set of guidelines and expectations, and also a list of bad habits to watch for and weed out, if necessary. But no matter what their previous experience, everyone will start from the same point in their training. That way I’ll be sure not leave anything out.

“Second, once the throwing, oops, I mean training, begins, I have to remember to use a gentle hand, lots of positive encouragement. There’s the old saying, “you get more flies with honey than with vinegar.” The same is true in teaching. The more positive gentle words, the more likely the student will listen and learn.

“That was tough for me, I mean in the pottery. I kept pushing too hard and watching my bowl flop over like it was sick. It reminded me of how I feel when someone yells at me or pushes too hard. Patience and gentleness are definitely the keys. I wrote myself a sticky note on top of my computer to remind me to praise every thing done right during the training to help encourage that behavior.

“But wait, as I think about it, you were never gentle with me, Dr. Scott. You always pushed me hard. You and your, ‘you can do better,’ mantra,” Mary added with a slight sarcastic twinge.

“But did I ever push you too hard?”

“No, I guess not,” Mary replied wistfully.

“You’re absolutely right on this, Mary,” Dr. Scott continued. “Pushing too hard never works. But you have to find the right pressure to get the most out of your clay, and your trainee. If you don’t push at all, nothing gets formed.

“I think you’re getting it. Now what about that third lesson?”

“Well, last night it dawned on me as I placed my bowl in the rack to safely dry, how often do we put newly trained employees into safe positions? Usually, once training is done we throw them to the wolves, so to speak. But wouldn’t it be better if we put them in a safe environment to try out their new skills? If they were in limited roles or carefully supervised, they could safely practice their skills and grow stronger. We know, no matter how well they train, they are going to make mistakes. But this way they can make mistakes under a watchful eye and learn from those mistakes before the errors become costly. That way they’ll be even better when they finally take on their new roles.”

“Kind of how your clay is growing stronger as it hardens?” Dr. Scott asked.

“Exactly!” Mary exclaimed. “Once the training is complete, I’m going to come up with a safe way for my new sales reps to use their skills. But Peter said something curious just as we left. He mentioned that our bowls, although hard, would be quite fragile once dried. I think I’ve got a little more to learn about this step and the steps following.

Mary looked at her watch, “Well, I’ve got to run. Oh, and I’ve got interviews scheduled all next week. Can we meet the following Tuesday?”

“Sure. You know I don’t like to miss any meals,” Dr. Scott said with a chuckle. “See you then.”

Chapter 13 Class #7 Smoothing the Rough Spots
“The soul is placed in the body like a rough diamond, and must be polished, or the luster of it will never appear.” – Daniel Defoe

After a long day of interviews, Mary was exhausted. Only the excitement of seeing her bowl gave her the strength to make it down to the YMCA. All weekend long, when not thinking about work, Mary was decorating her bowl in her head, how she would paint it, what colors to use, etc. But to Mary’s surprise, as she entered the classroom, there were no paints or paintbrushes, only sponges and sandpaper.

Peter sensed Mary’s disappointment. “What’s wrong, Mary?”

“Where are the paints? I thought we’d be decorating our bowls tonight,” Mary inquired.

“Not yet, not yet. Your bowls aren’t ready. Okay everyone, take a seat.

“Before I bring out the rack where your bowls have safely dried and hardened over the weekend, I want to review a few terms. First, since we are making bowls and the shapes are finished, I’ve allowed your clay bodies to dry completely. We call that bone-dry. But in some cases, such as making a water pitcher or any piece of pottery that might have an attachment, we would only allow them to dry about 75 to 80 percent. Does anyone remember what we called that last week?”

“Leather-hard!” shouted out one of the students.

“Very good!” Peter remarked. “The clay is firm enough that it won’t change shape, but wet enough that attachments can be made and will stick. There are different levels of leather-hard, such as soft leather-hard when we trimmed the foot, medium leather-hard, and stiff leather-hard. But since we aren’t doing any advanced designs, now we want it bone-dry.

“But this gives me a chance to plug my advanced pottery class that starts two weeks after this one ends. In that class we will be making more advanced shapes such as a water pitcher and using more advanced techniques including working with leather-hard clays. If you’re having fun and want to continue creating works of art – and believe me, these bowls are well done – you can sign up tonight right after class.

“Okay, tonight we need to prep these bowls for decorating. Before you go to the rack, understand that your bowls are dry and hard, but also fragile. This is one of the dangerous stages in pottery. You will need to handle your bowl gently as it is easy to chip them or even break them in this stage. Everyone pick up your bowl. Now, feel them. Run your hands all over them. Do you feel how rough they are?”

Mary was surprised. The clay had felt so smooth last Wednesday as she shaped it. But now there were rough spots both inside and outside the bowl.

“Not to worry, folks. This is quite normal. Our task today is to smooth out the rough spots. Up here on the table I have masks, sandpaper and sponges to do this job. The masks are for safety. The dust you kick up as you sand your bowl is silica dust and can be harmful. Please wear the masks. Use the sandpaper to gently scrape away any lumps, seams, or other extra pieces of clay. Especially work on the rim of your bowl. As you scrape away the excess, lightly dampen the sponge and wash away any dust that might accumulate.

“If you have any spots that won’t come smooth with the sandpaper, you can use this scraper. I recommend you start with the sandpaper and sponge first. Only use the scraper as a last resort, and be sure to wipe away any and all dust.”

Before you hire your next employee, buy the book. It will make a difference.

-Phil Wrzesinski
http://www.philsforum.com/

PS If you already have the book, download the Hiring & Training Worksheets. They’re free!

“No” is Not Acceptable

“Do you carry this product?”

“No.”

End of conversation. End of interaction. End of sale. End of business.

There are millions of products out there. You have 5,000 in your store. The chances are pretty good that your customers will ask you for something you do not have. How your staff answers goes a long way towards your success.

Do they ask why?

“No we don’t. What exactly are you looking for in that product? Why do you want that product? What are hoping that product will do for you?”

Do they offer alternatives?

“No we don’t but we do have this other product that I actually like better because…”

Do they give explanations?


“No we don’t. We used to carry that product but had too many problems and switched to this other brand.”

“No we don’t. That brand is only mass-produced for large chain stores. Let me show you something of which you probably haven’t heard that does the job better.”

Do they offer help in finding the item?

“No we don’t carry anything like that. Would you like me to call this other store for you to see if they carry anything it or anything similar?”

If you are hiring friendly, helpful, caring people they might already do this just because of who they are. If they are not, then you need to train them that when the customer asks, “Do you have…?” they need to know how to respond.

-Phil Wrzesinski

http://www.philsforum.com/

PS You are probably thinking, “Aren’t we all hiring friendly, helpful people?” In theory, yes. But in practice most store owners tell me this is the hardest part of their job. It was for me, too. Until I learned a secret. Quit hiring for experience and start hiring for character traits. You can read all about it in my book Hiring and the Potter’s Wheel: Turning Your Staff Into a Work of Art. The book is $19.99 plus S&H. Far less than the cost of one more hiring mistake. You should buy it. You can read it in one sitting. Yes, one sitting. It will make a difference.