This month’s blog posts are short and simple because you’re busy. They are also reminders of tips, techniques, and tools you can use to increase sales, increase profits, and increase customer delight. This tip does all three.
Here is tip #9
If you don’t have shopping carts or baskets, your customers are limited to buy only what they can carry. Therefore, it should be a mission for all of your team to help unburden your customers whenever their hands are full.
Offer to take her items up to the checkout station.
This is good for two reasons. First, it frees up her hands to shop for more items. Second, it helps close the sale because when she agrees to your request to take the items up front she is giving her implicit acknowledgement that she has decided to buy those items.
When her hands are free she will shop longer, buy more, and be happier.
Don’t believe me? Believe Paco Underhill. He researched it for decades and chronicled it in his book Why We Buy. If you haven’t read it, ask Santa to bring you a copy.
PS Come up with a system for your team when they bring items up front—put a sticky note with a name on the pile and/or have a designated place for piles—something that helps you keep piles organized so that the wrong items don’t go home with the wrong people.