For the holiday season I am keeping these posts short and simple. You’re busy. I’m busy.
Here is tip #10 …
By now you’ve had a pretty good taste of what people want. You already know the slow movers, the stuff you had high hopes for but haven’t seen the sales. Now is the time to move it.
Here is how you sell that merchandise without heavy discounts …
- Move it around
- Put it in a better location
- Give it a spotlight and a sign
- Treat it like it is special
- Talk it up to your customers
- Talk it up to your staff
- Give your staff a spiff for selling it
It is better to mark it down a little and move it now while you have a lot of customers than try to move it in January at really deep discounts when you don’t have the traffic.
You have from now until Friday to identify those slow movers and relocate them in the store. (On Friday the men start their Christmas shopping.)
PS Remerchandising should already be the busiest thing on your schedule as you constantly shift inventory to make the store look full.