You’re in the home stretch. The jolly old elf hits the skies one week from tonight.

Here’s your quick tip #15 …

PLAY WITH IT

We’ve known this in the toy industry for decades. If you get a toy out to play, you’ll sell more of it. The clothing industry knows you’re more likely to buy it if you try it on. The perfume industry is just waiting to pounce on you with a puff. The makeup counter with the most sales is the one where they have the most samples.

This same principle applies in any industry.

No matter what you sell, the more you demo, the more you sell.

This is especially true this week – Man Week – the week where the procrastinators and the men start their shopping. Men are visual and tactile. We want to see it and touch it.

Let us play and we’ll open our wallets.

• Got a slow seller? Play with it!
• Got a unique product no one else carries? Play with it!
• Got something brand new to market? Play with it!

Have fun this week! That’s what it is all about.

-Phil Wrzesinski
www.PhilsForum.com

PS Yes, safety is an issue and should always be top-of-mind. Get a rolling cart for demo stations for items that need supervision (i.e. tools and knives) and wheel it out during peak hours. There is always someone on your staff who wants the spotlight job of demonstrating the product. (Yes, you can be as cheesy as the infomercials when you do it – the cheesier the better. Your customers will get a chuckle out of it before they buy.)