Knowing you are busy and don’t have time for long blog posts, I’m keeping it short and sweet this holiday season. Simply follow these tips and watch your customers’ levels of delight skyrocket. (Note: if you want a further explanation on any tip, shoot me an email.)
SELL THEM TODAY
You aren’t the only busy person. Everyone is busy, including your customer. She has too much to do and wants to cross things off her list. She made time to come to your store TODAY. Sell her what you have TODAY. Solve her problem from what you have in stock now. Don’t let her walk out empty-handed.
First, she doesn’t have time to come back. Second, she likely won’t come back.
Don’t talk about upcoming events or specials, either. She is here today. Sell her today. Help her cross things off her list.
And never, ever, ever, ever, ever, ever, ever, ever, ever, ever, ever, ever, ever talk about an event that already happened. If there was a sale last weekend and she missed it, don’t let her know that. You’ll not only kill this sale, you’ll kill all future sales.
PS Having short, five-minute huddles each day is a great way to share these tips, talk about inventory that needs to move, and keep your team updated.