One of the segments of the SPOTLIGHT ON MARKETING & ADVERTISING workshop coming up Tuesday, June 20th focuses on the many different media you can use to market & advertise your business and their respective strengths and weaknesses. It dawned on me that I have used many different forms of media out there for Toy House over the years.
Here is the short list off the top of my head of all the ways I marketed & advertised Toy House the last twenty two years …
- Newspaper inserts
- Online News
- Internet Radio
- Broadcast TV
- Cable TV
- Local TV
- Direct Mail
- Online and Print Community Calendars
- Google AdWords
- Yellow Pages
- White Pages
- Press Releases & Public Relations
- Discount Business Cards
- Road signs
- Trade shows
- Coupon Books
- Off-site Presentations & Events
- Decorated Delivery Van
- Wearing logo shirts in public
I’m sure there are a few more I forgot.
The point here is to open up your mind to the idea that there are many ways to advertise your business. You don’t have to do all of them. In fact, you would need a dedicated marketing & advertising team and a huge budget to even attempt to half of them the right way. Instead, your best plan is to choose a few of these and do them better than your competition.
Sign up for the class and I’ll show you how to use each of the above the most productive way and help you figure out which ones will help you grow your business the right way—all in just four hours (I’ve done it before so I know I can do this for you.)
Here’s the fun part … That is only about half of what you’ll learn in this class.
PS There is one big myth I want to dispel right now and that is the notion of “Mixed Media”. The myth is that you need to spread yourself as wide as possible in as many different media as possible so that you hit the same people from many different angles to help them remember and think of you. Wrong! The stuff you see with your eyes goes to a different part of the brain than the stuff you hear with your ears. The different media rarely ever connect in the brain as one unified thought. The most effective marketing is when you dominate one medium so well that people think you own it. That was the biggest mistake I made for years. Our marketing & advertising got better when I pared it back to the media I could use best.