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(Note: This page will only show active classes and workshops. The programs below are part of the Jackson Retail Success Academy™ with support from Spring Arbor University and their Hosmer Center for Entrepreneurship and Innovation. All classes take place at the Hosmer Center, 113 W. Michigan Ave., Downtown Jackson, MI. Go to the JRSA™ page for details on other offerings not yet scheduled.)

Phil Wrzesinski Presenting Pricing for Profit at Retail Success Summit

SPOTLIGHT ON MARKETING & ADVERTISING (Half-Day)

Next Class: Tuesday, June 20, 2017 – 6pm to 10pm

Famed retailer John Wanamaker said it best, “Half of the money I spend on advertising is wasted. The problem is, I don’t know which half.” Hundreds of billions of dollars are spent on advertising every year. Most of it poorly.

This Spotlight covers everything from how different types of advertising work to the best ways to use social media to marketing on a shoestring budget to learning the secrets to getting the press to talk about you. You will learn best practices for marketing your business whether your ad budget is $500 or $50,000. You will learn how to create memorable messages that move customers toward your business and you toward your goals. You will learn how to get far more out of your advertising dollars than any of your competitors.

When you take this class you will get…

  • Better, Smarter, More Effective Advertising – You’ll learn secrets that only a handful of businesses know that get greater results per dollar than any of your competitors.
  • One full year of Advertising Support including help finding your message, creating a campaign and buying ad packages
  • A Network of current and previous JRSA™ graduates for support and encouragement
  • Half-Price Tuition for any future JRSA™ programs

Tuition Rate