Here is your chance to learn the equivalent of a degree in advertising in just one night. As one MBA professor told me after sampling the material, “No one is teaching this stuff even at our level, and it needs to be learned!”
If you are a small business owner, you should take this class.
If you are an entrepreneur, you should take this class.
If you are a student studying business at any level, you should take this class.
SPOTLIGHT ON MARKETING & ADVERTISING
Next Class: Tuesday, June 20, 2017 – 6pm to 10pm
Tuition: $250 (Half-price for any businesses that are JRSA™ Alumni)
Famed retailer John Wanamaker said it best, “Half of the money I spend on advertising is wasted. The problem is, I don’t know which half.” Hundreds of billions of dollars are spent on advertising every year. Most of it poorly.
This Spotlight covers everything from how different types of advertising work to the best ways to use social media to marketing on a shoestring budget to learning the secrets to getting the press to talk about you. You will learn best practices for marketing your business whether your ad budget is $500 or $50,000. You will learn how to create memorable messages that move customers toward your business and you toward your goals. You will learn how to get far more out of your advertising dollars than any of your competitors.
When you take this class you will get…
- Better, Smarter, More Effective Advertising – You’ll learn secrets that only a handful of businesses know that get greater results per dollar than any of your competitors.
- One full year of Advertising Support including help finding your message, creating a campaign and buying ad packages
- A Network of current and previous JRSA™ graduates for support and encouragement
- Half-Price Tuition for any future JRSA™ programs
Click here to sign up for the class.
PS Yes, this will include the material from my new book MOST ADS SUCK. That will only make up about 25% of the material covered. If you have a business to market, this will be the best money you’ve spent on “advertising” ever.
I was wondering if you would provide more detail on what the full year of advertising support entails, particularly with regard to the level of hand-holding for “finding your message and creating a campaign”.
Good question. A full year of advertising support means that I will be available by email or phone call to answer questions, give advice & opinions, and offer suggestions to help you create your ad campaign and find the right media plan to execute it. While I won’t write your ads, I will help you find your voice and give you suggestions and ideas that follow the principles taught in the class. The same goes for media buys. I won’t make the buys for you but I will gladly look over any ad proposals and give you my opinion and suggestions based on your goals and needs. Does that answer your question?