My wife likes sharing. Put her in a room full of other women and it isn’t a gabfest. It’s a sharefest. Right now, with two teenage boys, it is all about college and college prep. Every uncovered secret gets spread. At last Friday’s football game, while she and the ladies around us shared, I would nudge her when it was time to cheer the kids on the field.
She’s the word-of-mouth marketing machine businesses dream of.
Last Saturday I attended a workshop on The Business of Creativity hosted by Jane Robinson. Jane is an artist. Not the starving kind. Jane is that class of people now called “artepreneurs” or “createpreneurs”. She is taking what she has learned and helping create a new breed of entrepreneurs in Jackson.
She said to a room full of artists, “Marketing isn’t scary, folks. Marketing is simply sharing.”
Marketing is sharing.
Marketing is telling people the secrets you know.
Marketing is getting together with your network and sharing what you’ve learned.
Marketing is taking news from others and spreading it as far as you can.
Marketing is giving people around you ideas and thoughts and information.
Marketing is giving people something to talk about.
Marketing is telling your friends and fans and asking them to tell their friends and fans.
The cool thing about thinking this way is that people want to share. Facebook, Pinterest, and Instagram are not big because of how easy it is to post something, but because of how easy it is to share what has been posted with others. Most of my Twitter feed is re-tweets.
Your marketing job is simply to give people something Shareworthy.
Your hours and location just aren’t that shareworthy. Your stories and secrets are. Your length of time in business isn’t shareworthy. Your philosophies and reasons for being in business are. The way you change people’s lives is big time shareworthy.
You tell my wife something that will help get the boys into (and out of) college, I promise you, she will share it. You tell your customers how something you know/do will impact their lives, they will share it.
Marketing isn’t scary. Marketing is sharing. Thanks, Jane!
PS For more on what is Shareworthy, download my FREE eBook Generating Word-of-Mouth. There is stuff in there that you can use to start getting WOM tomorrow.