I know it was tongue-in-cheek (kinda), but when a fellow store owner asked a group of us on FB what we were doing to attract customers, the first response was “Praying”.
This might seem like a religious post. If I offend anyone, so be it. But I found the answer to be not only funny, but also appropriate. Yes, praying can have a place in your business.
Remember what I have said over and over about being true to your Values? If religion and faith are part of your values, praying should be a regular event. Include your staff in a holy huddle. Make sure your policies also reflect your faith. It can be a powerful attractor of customers who share your faith. (See Chick-Fil-A and how they share their faith.)
Here are some prayers you can say.
Pray that your advertising will be effective.
Pray that your staff will have a good day and take care of your customers.
Pray that you will accomplish your to-do list efficiently.
Pray for thanksgiving of the blessings that have allowed you to be in business.
Pray for the blessings of your wonderful staff and all that they do (and have done) for you.
Pray for your wonderful evangelists who tell your story to all their friends.
Pray for your vendors who supply you with the products that solve your customers’ problems.
Pray for your government leaders that they have the strength and will to do good for your community.
If faith and religion are part of your Core Values, then you should be Praying for Customers.
PS I say a modified version of the Jabez Prayer every single day…
Oh that you would bless me indeed
And enlarge my territory
That your hand would be with me
And lead me to good