I did a new talk for the Monroe Chamber of Commerce’s Business Summit three weeks ago called “Better Your Business by Being Your Business Better”. It is a mix of lessons and case studies of companies that are staying true to their Core Values and reaping the benefits. Works well as a keynote or workshop. Full of stories to make you laugh, make you cry, make you understand how Values play a key role in your success.
The audience loved it! I have received multiple requests to do the same talk to other groups. In fact, I’ve already done it twice more since then.
As much as I liked the first presentation and the positive feedback it received, there were a few rough spots the audience didn’t notice but I knew were there. There were a few transitions that needed polishing, a couple slides that were unnecessary, and a few stories that needed tweaking. I made some changes and the second presentation received equally strong praise. But I knew it still wasn’t where it could be. More tweaking followed.
The third time I knocked it out of the park! The crowd was completely into it. They were laughing out loud. They were nodding in approval. They were clapping and carrying on. They were getting all the inside jokes. They were in tears. They were fully vested. Every transition flowed perfectly. Every story and lesson fit like a well-cut jigsaw puzzle. Yes, the third time was the charm.
Don’t get me wrong. The first two were pretty darned good. One person told me after the first presentation that it was the best thing he had ever seen. So unless his bar was really low…
I could have stopped there and left the presentation alone. Good enough. Both of the other groups would have been every bit as pleased seeing the first version. But I didn’t. I knew I could do better.
I think many business owners, myself included, are guilty of this. We know we are already pretty darned good at what we do. We know we are already doing a better job than our competition. We know we are giving the customers a really good experience. Why try harder? Where is the return on investment? Will the customer even notice?
Here is the nugget of truth… Good enough is only good enough today. Right now. Tomorrow you have to be better. Olympic Gold Medalist Mary Lou Retton reminded us “…the gold-medal performances of today are just the compulsory exercises next time.” Yes, the customer will notice. So you better take notice, too.
What are you doing pretty darn good today that you can make better tomorrow?
I’m already working on how to make the fourth version of this presentation (which is already booked) even better.
PS Better Your Business by Being Your Business Better is now up on my website under Speaker for Hire. If you are looking for a talk that will motivate, get people to take ownership, and teach everyone two lessons that they can take to the bank, this 50 minute presentation rocks! Works for owners and employees. Works as a keynote or as a workshop. Works with twelve people or twelve hundred. Get in touch.