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David Beats Goliath (Again)

March Madness is a great reminder that even when the deck is stacked against you, you can win.

In the first full round of competition in the NCAA Men’s Basketball Tournament, ten of the thirty two games were won by the underdog.  31.3% for you statisticians.

The more telling stat is this…

100% did it by out-hustling their competition.  They did it by doing what they do best, to the best of their ability, and by wanting it more than their competitor.

Some could not match up size-wise.  Others did not have the depth.  Some lacked the overall talent.  A few even needed a lucky break or two.  Gee, sounds a lot like independent retailers.  Size of store, depth of product, lack of educational business training.

Yet independent retailers are slaying Goliaths all over the place, even without a lucky break or two.  They do it by playing up their strengths.  You don’t need a deep product mix, just a few great options.  You don’t need a huge store, just a talent for merchandising it well.  You don’t need an MBA, just an understanding of how to relate to others and build relationships.

More importantly, you don’t need to beat Goliath to win. You only need to accomplish three things:

  • Keep the cash flowing
  • Show a profit
  • Make a living

Do those and you get to raise all the championship banners you want.

-Phil Wrzesinski

PS  Not doing all of those three things, yet?  Do not despair. Sometimes all you need is some coaching to push you in the right direction.  For those of you who are self-coached, check out Freebies section of my website.  There are plenty of Goliath-beating tools you can download for free.  For those wanting a little more, contact me.  Sometimes the fix is easier than you imagined.

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