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Tell ’em What You Stand For

(title written with apologies to all my English teachers)

If you read my free eBook Understanding Your Brand, you know that I am a firm believer of being true to your Core Values and showing them off whenever and wherever you can.

The stronger you take a stand for something you believe in, the more you may be criticized. But more importantly, the more you will attract a loyal following.

Just recently I took a stand on Facebook, posting what I felt about the big-box retail stores that are opening Thanksgiving Day and what those stores must think of their staff (not much). Not surprisingly, I got a lot of love from my fans – the people who share my values. You can read what they had to say here.

What was interesting is that our local newspaper picked up on it and wrote an online story about what I wrote on Facebook. You should read the comments there.

If you want some love, take a stand for something. Those who agree will love you even more. And they will defend you against the ones who disagree. Don’t worry about the ones who disagree. They weren’t going to be your loyal followers anyway.

If you want to know who are your real fans, take a stand. They are the ones who have your back.

-Phil Wrzesinski

PS Happy Thanksgiving!

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