Three years ago, right after closing down Toy House, I wrote my fourth book titled, “Most Ads Suck (But Yours Won’t)”. It was going to be the second signature book to augment my speaking career. (My other two books were written for the toy industry and for expectant daddies.)
My plan was to print 1,000 copies like I had with my previous books, and sell them from my website and the back of the room after speaking gigs. I did that quite successfully with Hiring and the Potter’s Wheel.
Unfortunately, with the store closed and speaking gigs not coming in as quickly as I hoped, I only raised enough money to get the book edited, not printed. I kept saying to myself, “When I get the money, I’ll print it.” I’ve even had it listed on my website for almost three years waiting for that day.
I am tired of sitting on this book.
Since this book will more positively impact your bank account than mine, I am going to publish it as a PDF and do with it what I do with most of my best material …
Over the next few weeks I will publish each chapter right here in this blog. At the end I will upload the entire book as a 40-page PDF on the Free Resources page of my website.
Whether you use traditional forms of advertising like print, radio, TV, or billboard, or you use digital approaches such as social media and email, the contents of this book will help you create the messages that get seen and heard, get remembered, and get acted upon.
If you write to persuade, this book is for you.
There is a Foreword. There are eight short Chapters teaching you six principles. There is one really long Chapter of Samples at the end to show you how to use those principles. (I might split that last chapter up over several posts. We’ll see how it goes.)
Check your inbox. We’ll start with the Foreword tomorrow and go from there.
PS The back cover of the book was going to ask you these questions …
- Have you ever gone to a Super Bowl Party just to watch the ads?
- Have you ever wondered why you remember some ads (but not the companies who ran them)?
- Have you ever run an ad based on a template the ad salesperson uses for all his clients?
- Have you ever felt like John Wanamaker and didn’t know which ads weren’t working?
- Do you write content to persuade?
This book is for you!