Keeping this blog short and sweet through the holiday season, here is another quick tip to make this season your best ever.

Here is tip #12 (You can find the first tip here.)

PREP FOR THE MEN

(Yes, this is a generalization. No, not all men shop this way, but enough do so you should be prepared for them.)

In the toy industry we call the 7-10 days before Christmas “Man Week.” This is the time dads, grandpas, and uncles come swooping in to do their Christmas shopping.

There are three things you need to know to sell to men.

• Men are impulsive buyers – we love demos!
• Men want to make the big splash – we love to be the hero!
• Men are quicker to bust the budget – show us the good stuff!

You have two days until they descend upon your store to optimize it for Man Week by creating more hands-on displays, making more signs, and merchandising the Big Splash items better.

Every man has always wanted to play Santa. Help him do it with style.

-Phil Wrzesinski
www.PhilsForum.com

PS For a more detailed explanation of Man Week and how to sell to men, please read the article I wrote for edplay Magazine here.

PPS Besides feeling like a hero, men also want to feel smart. Praise their purchases. Build them up. Help them be the Hero. It not only pays now, it pays later because you will make a customer for life when you make a man feel smart.