I was looking at the Free Resources page on my website yesterday. There are nine eBooks on Marketing & Advertising, twelve on Customer Service, and five on Money. You can download any and all of them for free. No strings attached. No limits to how many or how often you can download them. No limits to how far or wide you can share them. I don’t even ask for your email address first, just credit for having written and produced them.
Yeah, pretty stupid to give it all away like that for free.
Yet, if you read yesterday’s post, you would understand why I do it. Of the three questions and the fifteen answers I gave yesterday to why I am doing what I do, the last question about the problems I want to solve and the last five answers were the easiest.
Helping other businesses succeed drives everything. It is the starting and ending point. If these eBooks can make a difference, you should have them.
- You’re more likely to download them if you don’t have to jump through a bunch of hoops.
- You’re more likely to read them if they are short and to the point.
- You’re more likely to share them if they are smaller files that you could even print if you wanted.
“A man who doesn’t read has no advantage over a man who can’t.” -Mark Twain
My sales staff got a copy of everything I had written about customer service at that time either through a staff training or by printing copies for their handbooks. (That included Generating Word of Mouth which is technically a Customer Service issue even though you’ll find it under Marketing & Advertising.)
My buyers all got copies of the Inventory Management and Pricing for Profit eBooks (the latter of which is the second most downloaded after Understanding Your Brand).
While the stats counter shows how many times each gets downloaded, it doesn’t tell me how you’ve used them.
Would you do me a favor?
Drop me a comment on this post or an email and tell me which eBooks you’ve used and what, if any, difference they have made for your business. I’d like to know which ones have been most useful and which ones need to be revised, revamped, or removed for better content.
PS The five newest eBooks are:
- The Meet-and-Greet: Building Long-Term Relationships with Your Customers
- Close the Sale with Assumptive Selling
- How to Push for Yes (Without Being Pushy)
- Ten Mistakes that Sideline the Sale
- Attracting and Selling to Millennials
Those first four make up the basis of the new half-day workshop The Ultimate Selling Workshop. (They also stand alone as great Breakout Sessions!) Yes, the live event for any of these eBooks is a far cry better than the eBook, itself. You get more stories and examples. You get the whole presentation tailored to your specific industry or region. If it is a session with owners and managers, you also get tips and techniques for teaching it to your staff. If it is a session with the staff at your business, you get hands-on activities to really drive home the points. While I encourage you to hire me for a live event, please keep sharing and using this information. Together we can tilt the playing field back in your direction.