What is the difference between Free and $4,500?
Give a business those options for training and most often they’ll choose Free, figuring, “at that price I ought to be able to make something work, and if it doesn’t, no biggie.” You aren’t going to spend $4,500 without knowing for sure what you’ll get in return.
That was the dilemma I had back in 2005.
I had received a book as a gift—The Wizard of Ads by Roy H. Williams. It blew me away! I was learning new stuff with every page. But now I had a chance to fly to Austin, TX to attend one of his workshops. It was going to cost me about $4,500 for the trip including $3,000 in tuition. Was I going to get enough out of that trip to justify the cost?
I believed I would. My mom believed I would. My grandfather believed I would. The three of us convinced my dad and I went. It was the best money I have ever spent! The returns have been exponential. It made me a better retailer. It made me a better teacher.
That trip also helped me realize my true mission in life. I’m here to Have Fun Helping Others. That trip, in essence, launched PhilsForum.com.
Free was great, but $4,500 was life-changing!
I want you to succeed. That’s why I write you these blogs. That’s why I write and publish all the eBooks for you in the Free Resources section of my website. It is all about you.
Today, however, I am giving you a similar choice—Free or $2,000.
FREE: You can download all five of these new eBooks from the Free Resources page of my website:
- The Meet-and-Greet: Building the Relationship
- Closing the Sale with Assumptive Selling
- How to Push for “Yes” (Without Being Pushy)
- Ten Mistakes That Sideline the Sale
- Attracting and Selling to Millennials
You can also check out the three posts with ideas for training your staff on these principles here, here, and here.
None of that costs you anything other than time. You’ll find it helpful and it will make a difference.
*$2,000: You can hire me to come to your organization or business and present The Ultimate Selling Workshop—a three-hour, power-packed presentation that includes the best, most important principles found in the five new eBooks, along with the training activities and exercises to best teach this to your team. It will be a transformational experience that not only opens your eyes to new and better ways to do what you do, but shows you how simple tweaks make gigantic differences. You’ll see changes right away.
Key Takeaways include:
- The best way to greet a customer
- How to ask better questions to find better solutions
- How to transition a customer from “Shopping” to “Buying”
- Three ways to Close a Sale for Good
- What to do when she says, “No.”
- How to attract Millennial shoppers
- Three things you cannot say at the checkout
… and a whole bunch of other stuff above and beyond the basics in the eBooks.
More importantly, if you are an organization, I will teach you how to teach this to your team. If you are a retailer, I will do those exercises with your team (while showing you how to plan similar exercises to teach any principle you choose) and leave you with a plan to follow-up on those lessons down the road.
I learned my lesson back in May 2005 on a trip to Austin, TX.
Free is Great, so the Presentation has to be Transformational.
Thanksgiving is eleven weeks from today. What are you doing to get your sales team ready?
*PS The $2,000 fee is a flat rate for the workshop, not a rate per person. It is also a special offer well below my usual rate for workshops of this kind. It also has a deadline. You must book by October 1, 2018 to get this special rate, and you must hold the workshop by November 21, 2018. I want you to succeed this year! Call or email me ASAP to lock in your date. (Note: depending on where you are, we’ll discuss travel expenses when you call.)