I had my first Chick Fil A sandwich a few years ago. We don’t have a Chick Fil A in Jackson, and until recently didn’t have any in the entire state of Michigan. I knew people that drove to Toledo, OH just to get Chick Fil A. That’s pretty high praise for a fast food sandwich.
It is deserving praise, too.
That sandwich is quite good. Every single time. Every. Single. Time.
I’m not alone in liking that sandwich. The average Chick Fil A restaurant does $4.4 million in sales. Contrast that to Kentucky Fried Chicken that does $1.1 million in sales. Four times their biggest competitor! Number one overall in sales per restaurant in the fast food industry! And they’re only open six days a week!!
It isn’t just the sandwich that makes them the true kings of Fast Food Chicken. It is the service.
According to a Business Insider article last summer by Hayley Peterson …
“The chain consistently ranks first in restaurant customer-service surveys. In reviews, customers rave about the restaurants’ cleanliness, quick, convenient service, and hardworking employees.”
The article goes on to say …
“Chick-fil-A says its service is so consistent because it invests more than other companies in training its employees and helping them advance their careers — regardless of whether those careers are in fast food.”
Invests more in training its employees. Gee. Where have you heard that before?
I’m going to tell you one other thing that sets them apart. They do what other fast food restaurants don’t do. Look at this picture of the Chick Fil A in Athens, GA.
You don’t see that in other restaurants, period.
There are only seven fast food restaurants doing more overall business than Chick Fil A. All of them have many multiple times more stores than Chick Fil A.
Like I said before … You can either do stuff no one else is doing, or you can open up more stores than anyone else. Those are the two paths to success.
PS I went into a Kentucky Fried Chicken the other day. The menu was amazingly confusing. It didn’t even have everything on it. Worst of all, I only wanted some of their chicken strips and a drink. I was told it would be more expensive to buy chicken strips and a drink than to buy the meal which got me chicken strips, a drink, a side, and a cookie. I’m trying to watch my carb intake. I didn’t want a side or a cookie. My choices were to …
- Pay less and throw away food
- Pay more and not throw away food
- Pay less and eat more than I wanted
This is a business plan???
Let’s just say I was surprised, but far from delighted.
PPS You could look at this as a lazy post, just using someone else’s research to make my point. I look at it as a Case Study and social proof that what I have been preaching is working for a business that believes the way I do. By the way, Case Studies are a great advertising tool, too. Don’t tell people what you do, show them.