I read a fascinating article that I think every retailer should read. It is one writer’s opinion of what the Store of the Future will look like, and it’s a good opinion.
We know the store of the future will have amazing tech. This article talks about what some of that tech will look and act like.
There was one paragraph in the article, however, that stuck out to me. It was this little passage toward the end …
“In the future, the smart retailer should not care whether customers purchased an item on a given trip or not. The smart retailer should only care whether its customers had a great time and that they yearn to come back again and again.”
That doesn’t sound like the store of the future to me. That sounds like the store you should be right now. That’s the Store of Today. That’s what is winning in this retail climate.
Go read the article. You might laugh when you see who the author looks up to to provide that experience that gets customers to yearn to come back.
When everything you do today is about getting your customer to want to come back tomorrow, then you are playing the long game. Yes, even now while you are “making hay” you need to be making sure you’re making the customer have so much fun she can’t wait to return. That won yesterday, is winning today, and will win in the Store of the Future. All the tech in the world won’t change that one simple truth.
PS How do you get customers to yearn to come back again and again? Surprise and Delight them. Yes it is that simple.