Click-bait, right? Not at all. My new book, Most Ads Suck, will change lives for the better. Here’s how …
Before we go further, if you accept the premise that most ads do in fact suck, then you will accept the premise that most independent business owners will have sucky ads. You good with that?
First, most indie business owners have no training for creating killer content.
Second, they have no budget for buying a big ad agency with a top-notch creative team.
Third, they are usually at the whim of an advertising sales person who also has no training in creating killer content. At best he or she has a clever team that can create a clever version of the same template they are running for every other client.
Just imagine what happens if one indie business owner gets a hold of this book and learns how to tell stories that speak to the heart of his tribe*. Just imagine what happens if one indie business owner starts creating content that gets noticed and remembered. Just imagine what happens if one indie business owner grows her business into a powerhouse.
That’s food on the table for his family. That’s better pay for her employees (indie businesses are notorious for paying more than big chains). That’s more taxes for his community (indie businesses are notorious for being stuck paying higher taxes than chains). That’s more support for other indie businesses.
Multiply that x 1000 (the number of books available in the first print run) and your pre-order of this book will change lives. I call it Trickle Up Economics.
You aren’t donating to me when you go to Indiegogo.com – you get a book, a t-shirt, a webinar, even a couple of ads written for you in return for your support. The support you give to this campaign is support to every indie business owner out there currently at the mercy of untrained creative teams from untrained advertising salespeople. You are helping launch a resource that will change their lives (and yours) forever.
PS *Telling Stories, Speaking to the Heart and Speaking to Your Tribe are three of the six principles outlined and explained in the book. Since all boats rise with the tide, when you help me help them, you help me help you (which helps them and you, too.) Please support this campaign.