I stepped out of my comfort zone tonight. You read this blog because you’re an independent retailer. At least that’s who I normally write and speak to. Tonight I spoke to dentists. I spoke the Jackson District Dental Society about hiring and training.
Their issues are interesting. They hire hygienists and assistants who need specialized skills and training and degrees. They hire front office staff who need to know deep terminology exclusive to their trade and the idiosyncrasies of dental insurance. They need a well-balanced staff to maximize their profits. If they aren’t seeing patients, they aren’t making money. Not exactly the same as hiring for retail.
Or is it?
As I learned years ago, there are certain skills I can teach and certain traits you have to bring with you. When you hire the right traits, your team is better right from the start.
Simon Sinek said it best… “The goal is not just to hire people who need a job; it’s to hire people who believe what you believe. I always say that, you know, if you hire people just because they can do a job, they’ll work for your money, but if they believe what you believe, they’ll work for you with blood and sweat and tears…”
Hire people who believe what you believe.
In a dentist’s office or a toy store, it makes a huge difference. If you like to joke around and have fun and you hire someone who doesn’t, you’ll both be miserable. If you like everything to go exactly like the book and you hire a maverick, you’ll both be miserable.
As we went through all the steps outlined in my book Hiring and the Potter’s Wheel, it was obvious that hiring and training is the same no matter what industry. If you follow the steps the potter follows, you’ll end up with a team that is a work of art.
And when you’re a dentist, the better your hiring and training, the longer and stronger your staff becomes, the more time you can devote to taking care of your patients.
Okay, so I wasn’t that far out of my comfort zone. I believe in having fun helping others. Tonight I spoke to a group who believes the same.
PS The only thing about giving talks in my hometown is that the questions usually get around to the radio ads I would run and how they were different than everything else you heard on the air. I told them that presentation happens as soon as this one ends.