I saw the new Avengers: Age of Ultron movie last night. Loved it!! I love the super hero movies in general. But some people are complaining that it is becoming over-the-top.

Avengers: Age of Ultron copyright Marvel Comics, source IMDB.com

It seems like every few years they reboot the franchise for our beloved super heroes. We’ve had two different Spider-men and five Spider-man movies since 2002, yet another reboot is scheduled for 2017. Fantastic 4 is getting a re-do this summer. And lord knows, Batman has gone through so many do-overs that you would need a stadium to host a party of everyone who has ever played the role.

Do we really need all those genesis stories?

I say yes! The genesis story is most often my favorite of the super hero movies because it reminds me of one simple truth…

Super Heroes are not born, they are made.

Oh sure, they may be born with super powers. But powers alone don’t make you a hero. You have to learn to harness those powers and use them for a purpose. They have to be trained to grow into that hero role.

Every retailer wishes they had a super hero team working the store. You just have to put in the effort to develop that team.

• First, you have to find those people with the super powers you want. (The Interview)
• Then you have to train them to use those powers for the purpose of growing your store. (The Training)
• Finally you have to get them to use those powers in conjunction with the other super heroes on your team. (The Continual Education and Team Building)

No small task for sure. But not impossible, either. You just have to put on your Nick Fury eye-patch and start assembling your team.

-Phil Wrzesinski
www.PhilsForum.com

PS Yes, this is a different metaphor than the usual one I use for building your team. But the steps in creating a team of super heroes are exactly the same as the steps for creating a Work of Art. It all starts with having the right raw materials (super powers).