Roy H. Williams told you that to get Word-of-Mouth you have to do one of three things…
- Over-the-top Design
- Over-the-top Customer Service
- Over-the-top Generosity
This falls into that first category.
Huge kudos to Kristina Smith, who made all the signs (that’s her in the photo). Notice that we positioned this so that when you take a photo of your kid next to it, you get the big Toy House sign in the background.
PS Roy says there are three, but I’ve discovered two more ways to get customers to talk about your business. Check out my free download Generating Word-of-Mouth.
PPS Yes, this is also a form of Branding. If you remember, two of our Core Values are Fun and Educational. Not only are the signs fun and interesting and whimsical, they also point in the right directions (almost) and they have miles on them.