He makes up other things, too, like this thing…
It is really cool.
Most of you instinctively see it for what it is.
You have to first figure out the Goals and Values of your business before you do anything else.
Then you can start making some Strategic Plans for reaching your goals. From there you can decide how to shape and control the Customer Experience. Once you know that, then you know what your Marketing Message should be. And finally you can decide which Media to use to share that message with the world.
It is really, really cool!
Now it needs a name. Tim is asking people to give him suggestions for names. You could win an iPad or better yet, bacon!
What would you call it?
PS I suggested “The Order of Business” because so many businesses get the order wrong. They pick a media, then create a message without ever knowing their goals and values.