This was an actual poster put up in a Borders store that was closing.
There were three bullet points in there that bothered me (well, okay, the whole thing bothered me, but that’s another story).
- We hate when a book becomes popular simply because it was turned into a movie.
- Nicholas Sparks is not a good writer… If you like him, fine, but facts are facts.
- Oprah was not the “final say” on what is awesome. We really didn’t care what was on her show or what her latest book club book was. Really.
If I was a bookstore and Oprah said a book I sold was awesome, I would be loving it! I’d buy more. Make a fancy display. Sell the heck out of ’em.
If there was a writer that everyone wanted his or her books, as far as I would be concerned, if I had no moral judgment against the actual books, I would love that! I’d buy more. Make a fancy display. Sell the heck out of ’em.
If there was book I was selling that became more popular because it was turned into a movie, I would love that! I’d buy more. Make a fancy display. Sell the heck out of ’em.
After reading this poster, I often wonder if Borders went out of business because of Amazon or because of the attitude of the staff.
When the sun shines, make hay.
PS Some of you may be ready to call me out on this since there are certain toys I won’t sell, one of them being toys that are tied to a movie. My reasoning is that most of those items aren’t toys so much as novelties. If the toy has great play value first, the movie tie-in is wonderful. I have sold a ton of LEGO related to Star Wars, Harry Potter, and now Lord of the Rings/The Hobbit. First it has to be something I would sell. Then if I get a movie tie-in, an endorsement from Oprah, or the general public falling in love with it – that’s a bonus I’m going to run with, not lament. See the difference?