I just finished reading a fascinating study done by Forbes on Middle Market Companies (click here to get the study – yes, you need to give your email to them, their rules, not mine.)
In spite of the economy, middle market companies are growing and they are creating jobs.
One telling statistic was when they were asked…
What do you think have been the most critical factors contributing to your organization’s successful growth?
The runaway number one answer was… “Focus on Customer Experience”. Pricing was way down at tenth on that same list.
And when asked where they were focusing their resources, once again Customer Service was the number one answer.
What do these companies know that you don’t?
Oh yeah… nothing.
Want to grow your business? Focus your resources on Customer Service. Find ways to make a better Customer Experience. Works great in a down economy. Works just as great when the economy is rocking, too. Just sayin’.
PS For a start on how to make your Customer Experience better, download my FREE eBook Customer Service: From Weak to WOW! You will learn changes you can make today that won’t cost you a dime (but will start earning you many more dimes!)