More good news! Another study has come out showing the HUGE economic benefits of shopping local.
(For those of you who either can’t or won’t follow the link, the gist of the story is that a study of impact on the local economy in Salt Lake City showed that local retailers recirculate about 52% of their revenue back into the city, whereas chains only recirculate about 13.6%. For local restaurants it is 79% versus 30% for chain restaurants.)
Shop local. It helps your local economy. Remind your customers to shop local, too. In fact, remind everyone to shop local. That is the easiest way to turn this country around.
(Gee, wouldn’t it be nice to hear at least one politician put that into his platform?)
PS But don’t think that those economic benefits alone mean that you deserve people’s business. You still need to perform. All this means is people should try you first. It is up to you to get them to come back.