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Be Good for Goodness Sake

(Yes, Christmas music has taken over my brain…)

Just a quick reminder that during this busy season it is easy to dismiss problem customers. It is easy to not give your full attention to a needy customer. It is easy to blow off that demanding customer.

You are already plenty busy enough. What difference does it make if you do not give everyone a great experience? Your numbers are good.

This year.

But you are also planting the seed for next year.

Retailers are farmers. We plant seeds, water and fertilize all year long so we can reap the harvest at Christmas. But unlike the real farmers who plant in the spring and harvest in the fall, we plant during the harvest.

We plant the seeds for next year in how we treat the customers this year. Treat them well and they will become perennials. Treat them poorly and your harvest next year will suffer (and you won’t know why).

This is your busiest time of year, the time when you see the most people. Do whatever you have to do to make sure every single one of them gets the best possible treatment. Next year’s harvest is counting on it.

-Phil Wrzesinski

PS If you want some good ideas on how to fertilize that crop, download the FREE eBook Customer Service: From Weak to WOW! The one card you can consistently play and always trump your competition is the Customer Experience card.

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