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Preaching to the Choir

This morning I gave a presentation to my staff that was the same one I’ve given three times in the past week to customers. It was a 30-minute presentation on Smart Toy Shopping.

My staff already knows this information. Some would say I was merely preaching to the choir.

And they would be right!

Sometimes you have to preach to the choir to get them to sing. Sometimes you have to remind your staff about the stuff they already know. Two quick advantages to preaching to the choir.

  1. The choir gets to refocus and get their eyes back on the ball.
  2. The choir feels good about themselves for knowing the answers to the questions you’re about to ask.

Can we agree that both of those outcomes are worthwhile?

Don’t ever discount the notion that you’re only preaching to the choir. Sometimes the choir is the most important group of people who need to get your message. And in retail, they are the ones in direct contact with your congregation.


PS If you have a group of toy shoppers in this area, the talk is free, the lessons timeless. (It’s the same presentation my grandfather was doing over 50 years ago.)

PPS If you are a toy store owner and want a copy of the PowerPoint – send me an email at phil@philsforum.com.

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