When your radio or TV ads sound like ads, people will tune you out. We’ve become immune to ad-speak. We don’t hear it. We don’t see it. We don’t believe it. It is the white noise in the background of our lives.
You’ve heard my radio ads and you know they don’t sound like a typical ad. Now I have proof!
Every single ad I ran through the calculator came up with ZERO Ad-Speak!
Check it out and let me know how well your ads stack up.
PS Sorry about all the hyperlinks. Sometimes it’s easier to send you somewhere else than repeat everything here – especially when it’s said better elsewhere.