“Best instructor ever! Not trying to sell his services. Learned skills I can easily apply and make money doing it.”
–Pricing for Profit, SuperZoo
(517) 937-3213 phone
When you hire me to speak, you get:
- A professional, entertaining, and interactive presentation, custom-tailored to your audience
- Tools that have been tested and proven in today’s business climate.
- A pdf of notes for your audience to download after the event.
- Marketing materials including a one-minute video promoting the talk.
(For Trade Show and Conference Planners, these are the talks your members will be buzzing about the most. I don’t sell from the stage. All the best stuff is in the presentations, not some package to be bought later.)
(For Chamber and DDA Directors, I spent twenty four years as a downtown, independent retailer, including several years on the board of a downtown merchants group. I know exactly what your businesses are facing and how to help slant the field back in their favor.)
(For Small Business Owners, if you want to hire me for a day of coaching, whether it be about Advertising, Customer Service, or Financials, I’ll make it worth your while, including follow-up on your progress at no extra charge for an entire year!)
Contact me directly for pricing.
Full-Day Workshops (7-hour day)
Branding, Advertising and the Media (BAM): This full-day workshop will explode your knowledge of advertising and marketing while helping you find the message that will have the largest impact on your market. It starts with an uncovery process that helps you refine your brand and brand message. Once you know your message, you’ll evaluate all types of media including how they work, and more importantly, how they don’t, to help you find the best fit for your business. You’ll learn how to harness the power of Internet and the various social media. You’ll learn how to deliver your message in the most effective way for your market. You’ll also learn how to market your business on the cheap with eight different techniques that drive traffic without busting the budget. Finally, you’ll learn how to get free publicity from the local media. At the end of the day you’ll have a master’s degree in advertising that really works from an entrepreneur who spent millions of dollars of his own money to test these techniques.
Creating a Culture of Success: This full-day workshop covers everything you need to hire, train and nurture a Team for your business that rocks it every single day. You’ll learn the best way to find and hire new talent. You’ll learn how to set up a training program that creates consistency and excellence. You’ll learn the skills professional team builders use to work their magic at corporate retreats that you can use right in your store. You’ll learn how to create a culture that puts customers first and raises the bar of service beyond even your best customer’s expectations. At the end of the day you’ll have a blueprint of the perfect team and the tools you need to find, train and keep them.
Half-Day Workshops (3-hour session)
This is How Ads Work In this workshop you’ll walk through all types of media including how they work, and more importantly, how they don’t. You’ll learn how to harness the power of Internet and the various social media. You’ll learn how to deliver your message in the most effective way for your market. You’ll also learn how to market your business on the cheap with eight different techniques that drive traffic without busting the budget.
Turning Your Staff Into a Work of Art In this workshop you’ll learn how to change your store’s focus from business-centric to customer-centric so that you can deliver a level of service that exceeds even your best customer’s expectations. You’ll learn how to find and hire new talent that puts you head and shoulders above your competition. You’ll learn how to train your staff in a way that makes them want to learn more, do more, and be more.
Retail Math for the Mathematically Challenged Cash is King in retail. If you don’t know the math, you won’t know where your cash is hiding. This workshop teaches you the math you need to know in an easy-to-follow method to help you understand the financial health of your business and unlock the cash hidden in it. You will learn how to manage your inventory better, raise your profit margins without negatively affecting your sales, and put more money in the bank.
Breakout Sessions (30-60 minute sessions)
Get Your Customers Talking About You Word-of-Mouth is the most powerful form of advertising. This presentation shows you four simple, yet effective ways to generate word-of-mouth and get people to brag about your business to others.
Making Your Ads More Effective Whether you do print, broadcast or social media, this presentation shows you how to craft a stronger message that will get noticed and move the needle. Your advertising and your business will never be the same.
Main Street Marketing on a Shoestring Budget Not every business has tens of thousands of dollars to spend on advertising. If you have a limited budget, these seven techniques will get traffic through your door at minimal or no cost to you.
Raising the Bar to Go Viral Your Great Customer Service is no longer enough to get customers in the door. This presentation walks you through all the touch points you have with your customers and shows you how to raise the bar beyond Great to WOW them and make them come back for more – while they tell the world how wonderful you are!
Pricing for Profit Most businesses leave thousands of dollars on the table because they don’t understand the principles behind how to properly price their products or services. This presentation shows you how you can raise prices and increase unit sales by harnessing the power of perception. Learn these techniques and you’ll start making more money the very first day.
Financials You Can Understand You don’t have to be an accountant to understand your accounting (but it helps). This presentation breaks down the Balance Sheet and Profit & Loss (Income) Statement into understandable segments so that you can read them, understand them, and use them to manage your money.
Cash is King, You are the Adviser This presentation for retailers shows you more intuitive ways to manage your inventory levels to make sure you have the cash to pay your bills. You will learn how to structure an Open-to-Buy program, what numbers you need to be measuring, and simple tips that will improve your cash flow.
Selling in a Showrooming World The world of smart phones has taken showrooming to a new, brazen level. This presentation teaches you one eye-opening truth about these customers and shows you how to deal with showroomers the right way so that you can win back some of that business. You’ll walk away with insights and techniques that will raise your conversion rates through the roof.
(Note: Some of these topics are retail-specific. Many have crossovers into all small business segments. Whatever your industry, I can tailor something to meet your needs. I have done everything from 10-minute TED-style talks to keynotes to multi-day academies on a wide variety of topics for all types of small businesses. Contact me if you are looking for something different or if you are ready to pull the trigger.)