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The Power of the Smile Story

Every staff meeting started with “Smile Stories”, moments since the last meeting when we did what we set out to do and made the customer smile. Some of my staff wrote notes to themselves to remember all the stories. Others wrote notes to each other to remind them of their stories. At some meetings we spent three or four minutes sharing stories. At other meetings we spent ten or fifteen minutes. I never capped the time on this part of the meeting. It was too important.

Toy House Character Diamond and Core Values
The Toy House Character Diamond – our Core Values that drove our business.

The Smile Stories served multiple purposes.

First, they kicked off the meeting on a positive note. When you open a meeting with good news, it makes the people in attendance more open to listening and sharing. When you open with bad news you put people on defense and they clam up. So always start your meetings with something to celebrate.

Second, the Smile Stories got everyone into a sharing mood. If your meeting is simply for the purpose of telling people something, don’t meet. Send out a memo or an email. The reason you bring people together to meet is to allow for give and take, back and forth, engagement with your audience. Our Smile Stories got the staff engaged and talking early on, which always led to more engagement when we got into the training segment of the meeting.

Third, the Smile Stories reinforced our purpose. Our stated purpose for Toy House was, “We’re here to make you smile.” When we celebrated Smile Stories, it was clear to the staff why we were there and what we were supposed to do.

Fourth, the Smile Stories reinforced the training the staff had already received. When we shared stories of how we made customers smile, we were using concrete examples from which others could learn. Often the staff would even mention how a technique we discussed at a previous meeting worked well for them. Often within a story I would find a teachable moment that I could use to strengthen what we were already learning.

The first step for making your meetings with your team better is to figure out your “Smile Stories”. Find that and you will see your meetings, training, and productivity start to rise.

I’ll be covering this and a whole bunch of other tools for making your meetings something your staff looks forward to attending at the SPOTLIGHT ON MANAGERIAL SUCCESS workshop on April 26th. Looking forward to seeing you there.

-Phil Wrzesinski
www.PhilsForum.com

PS Stories are more memorable than facts and figures. My new book coming out later this spring cites numerous studies that show how we remember the feelings we get from stories as if we lived them ourselves. Stories are also better teachers. It is no surprise Jesus spoke in parables. We learn best by example. Stories are concrete examples of abstract principles and ideas. We’ll also be covering the power of the story in this workshop.

 

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