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Welcome to my Retail Blog! You don’t have to be an independent retailer to find value in these posts (but it helps).

This blog is for you. If there are any topics or questions you want addressed, let me know and I’ll cover them.

Phil's Retail Blog
I write this retail blog for you. Send me your questions and I’ll answer them here.

MOST ADS SUCK Book Excerpt – Chapter 3

May 25, 2017

Here is the the third chapter from my new book MOST ADS SUCK (But Yours Won’t). (Please follow the previous link to my Indiegogo Campaign to pre-order the book.) The first two chapters deal with the big revelations that Most Ads Suck and The Message Is More Important Than the Media. Chapter 3 is when … Read more

Hidden Networking (And Why it is Important)

May 24, 2017

Call me Admiral Graybeard. This summer I will be heading up a fleet of Interlake Sailboats on the waters of Stony Lake for YMCA Storer Camps. I’ll be spending my mornings on the water (and my afternoons typing away at my computer.) You could call this a return to my youth. I did spend the … Read more

Spotlight on Marketing & Advertising Class Tuesday, June 20, 2017

May 23, 2017

Here is your chance to learn the equivalent of a degree in advertising in just one night. As one MBA professor told me after sampling the material, “No one is teaching this stuff even at our level, and it needs to be learned!” If you are a small business owner, you should take this class. … Read more

Most Ads Suck Book Excerpt – Chapter 1

May 18, 2017

Here is Chapter One of my new book MOST ADS SUCK (But Yours Won’t). You can pre-order the book here. (If you didn’t read the Foreword already, you can find it here.) Chapter 1 – Most Ads Suck “Every customer is the right customer. What you’re looking for is the right moment.” – Roy H. … Read more

Most Ads Suck Book Excerpt – Foreword

May 16, 2017

I promised you some excerpts from my new book MOST ADS SUCK (But Yours Won’t). Like all good books, the best place to start is the beginning. Here is the Foreword … Foreword Who will use this book? Anyone who writes content to persuade including web content, ad copy, magazine articles, emails and newsletters, and … Read more

“Are You Happy?”

May 15, 2017

“Are you happy now?” she asked. “Yes, most definitely,” I replied. “Are we good?” “Absolutely!” In the wake of all the stories about passengers being hassled by the airlines including the latest about a family getting booted from a JetBlue flight over a birthday cake, I wanted to share with you an incident that happened … Read more

Using My Super Powers

May 11, 2017

My boys and I saw Guardians of the Galaxy Vol. 2 earlier this evening. We are Marvel Studios junkies. Even the bad ones were good enough for us. I’ve always been fascinated by super heroes, especially their powers and how they use them. I am firm believer that we all have super powers within us. … Read more

The Heart Opens the Wallet

May 9, 2017

You bought your first car because you fell in love with it. You bought your first house because you fell in love with it. You married your spouse because you loved that person. Every major purchase in your life was ultimately decided by your heart. Facts and data play a role, but the heart opens … Read more