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Welcome to the Blog! You don’t have to be an independent retailer to find value in these posts (but it helps).

This blog is for you. If there are any topics or questions you want addressed, let me know and I’ll cover them.

Phil's Retail Blog
I write this retail blog for you. Send me your questions and I’ll answer them here.

A Case Study From Yesterday

March 16, 2018

A couple nights ago as I was climbing into bed I got an email from my friend, Phil. He owns the brewpub where I frequently play guitar. He was sent a script proposal for a television ad and wanted my opinion. I read it and told him not to run… Read more

How Long Do You Want to Be in Business?

March 14, 2018

I don’t think my grandfather ever envisioned Toy House being open for 67 year, 7 months, and 1 day. I’ve looked through all his notes and never found anything that stated how long he planned the store to be open. I know from an interview I did with him about… Read more

Yes I Have Heard About Toys R Us

March 13, 2018

I was tagged seventeen times on Facebook last week about Toys R Us pending liquidation, wondering if I had seen the news. Friends, I write a blog about retail. I do workshops for retailers. I am a presenter at the upcoming American Specialty Toy Retailing Association (ASTRA). I subscribe to… Read more

The Myth of the Call to Action

March 9, 2018

I took a little walk down memory lane. Started reading some of the old radio ad copy I wrote back in the 90’s. My goal today was to talk to you about the pros and cons of the different media options you have for advertising. Sometimes, however, you pull on… Read more

All Advertising Works (And All Advertising Doesn’t)

March 8, 2018

“Who are you trying to reach?” That’s pretty much the opening salvo in every advertising salesperson’s repertoire. Give them your answer and voila! “That’s exactly our listeners/viewers/readers!” Then they show you some study that “proves” their advertising works. Westwood One, a major radio company with stations across the US,¬†commissioned a… Read more

Three Examples of Doing a Little More

March 7, 2018

I was in Houston a few weeks ago doing a staff training for a fellow toy store owner’s team. After the training three of us (two former toy store owners and one current toy store owner) took a nice long walk. I got to see some of the places where… Read more

Indie Retailers Best Poised for New Retail Model

March 6, 2018

A few years ago I went to lunch with a fellow toy store owner. I had wanted to see his store, so we made plans for me to visit and then go get lunch. Since we were in his town, I left it up to him to pick a place… Read more

How to Use Humor in Your Advertising the Right Way

March 5, 2018

I can count on one hand the times I have tried something new because of a television ad and I would still have several fingers leftover. I tried Sam Adams Light Beer after they ran a commercial talking about how they took their Sam Adams Light to a beer festival… Read more