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Welcome to the Blog! You don’t have to be an independent retailer to find value in these posts (but it helps).

This blog is for you. If there are any topics or questions you want addressed, let me know and I’ll cover them.

Phil's Retail Blog
I write this retail blog for you. Send me your questions and I’ll answer them here.

Are You Managing or Leading?

July 17, 2018

It dawned on me yesterday as I was writing the post on when to bend the rules, that you first need to be able to teach the rules and why the rules exist. It is that “why” that makes all the difference. It is that “why” that allows your staff… Read more

When to Bend the Rules, When to Break Them

July 16, 2018

When I was writing my new book Most Ads Suck I had a long internal debate about the word “Rules” versus the word “Principles.” There are six elements that the great ads incorporate to make them more effective. You don’t have to incorporate all six, but the more you use,… Read more

Pay Yourself a Salary

July 12, 2018

Twice a month I teach a class for expectant fathers at Henry Ford Allegiance Health W.A. Foote Hospital. Fifteen years ago there was a guy at the hospital who pitched the idea of a class for new dads to show them how to change a diaper among other parenting skills.… Read more

Self-Employed or Working for the Landlord?

July 11, 2018

When Toys R Us closed their Times Square store at the end of 2015—the one with the giant T-Rex and the three-story Ferris wheel—the biggest reason given was the landlords raising the rent from $12 million a year to over $52 million a year. Yeah, that would be a hard… Read more

Self-Checkout – The Best, Worst Thing About Retail

July 9, 2018

I hate the self-checkout. When Kroger first introduced it in Jackson I had a couple of the most frustrating checkout experiences of my life. I swore I would never go back to Kroger again. (I already hated the narrow aisles and the not-so-intuitive location of everything in our Kroger store.… Read more

Ask Your Customers What They Want

July 6, 2018

The one “service” my biggest competitor had that I didn’t was a Birthday Club. I wanted one for my customers. I already knew one thing I would do differently. That was the big Birthday Bell you got to ring when you came in to celebrate your birthday. What you probably… Read more

Good Idea, Poor Execution (Revisited)

July 5, 2018

I got my tires! My car is happy. I am, too. From the previous post, here is what I learned … I wasn’t the only one screwed over that day. One gal dropped her car off at 8am when the shop opened—right after finishing her overnight shift—only to find her… Read more

Good Idea, Poor Execution

July 5, 2018

I need new tires for my vehicle. I’ve been through this process before. It used to be easy. I had a downtown Goodyear Tire place. I went there. Supported my fellow downtown business. They always took care of me. Knew me on a first-name basis. It was only two blocks… Read more