Home » Phil’s Retail Blog

Welcome to the Blog! You don’t have to be an independent retailer to find value in these posts (but it helps).

This blog is for you. If there are any topics or questions you want addressed, let me know and I’ll cover them.

Phil's Retail Blog
I write this retail blog for you. Send me your questions and I’ll answer them here.

Your Advertising Media Reference Guide

April 20, 2018

Here are links to the recent posts on how to best use the different advertising media. Like I said before, all advertising works and all advertising doesn’t work. It depends on two factors, how you use the media and what you say (work on that last one first, then pick the… Read more

Movie Ads, Placemats, Yellow Pages, and More

April 19, 2018

One thing I actually do miss about being in my retail store was all the ad sales reps with their crazy pitches. Sure, they were a distraction, but as a student of advertising I also saw them as a mental exercise to try to figure out if they were effective… Read more

Mobile Marketing – Winning the Transactional Customer Today

April 18, 2018

I remember the first time someone pitched me the idea of mobile marketing—sending texts out to customers to convince them to come into the store. Two things stood out from that meeting. First, they gave me a stat that said there were 4.5 billion smartphones in use on the planet.… Read more

Google AdWords – Wasted Money or Well Worth It?

April 17, 2018

On four different occasions I received coupons in the mail from Google. Each one was worth $10 to $25 to be used on Google AdWords. I started researching how to use AdWords. I learned about different search terms and how some terms will be more expensive than others. For instance,… Read more

Yes You Can Buy Word-of-Mouth Advertising

April 16, 2018

Celebrity endorsements don’t work like they used to. Sure, some fanboys will buy a particular brand because their favorite star told them, but the general public knows these actors, athletes, and entertainers only promote the stuff they get paid to promote. We see right through the pay-to-say ploy and aren’t… Read more

Direct Mail – Do the Math

April 12, 2018

I like numbers. I like math. I even like algebra when numbers start fraternizing with letters. (I draw the line at calculus, though. I don’t understand why numbers have to go all lumberjack on me.) It is a good thing because there is a lot of math in Retail. Some… Read more

I Didn’t Steal a Bunch of Candy

April 11, 2018

I didn’t steal a bunch of candy. Oh, I could have. I bought some over-priced M&Ms at a candy shop on the Magnificent Mile in Chicago. The checkout was at the back of the store in the most awkward place. I had to walk up a ramp, stand in a… Read more

Websites – The Silent Salesperson

April 10, 2018

Over the last few weeks I’ve given you my thoughts on how to use the different media types for advertising. So far we’ve covered Television, Radio, Billboards, Newsprint, Magazines, Email, and Social Media. All of these are choices. You don’t have to do all of them, or any of them,… Read more