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Welcome to the Blog! You don’t have to be an independent retailer to find value in these posts (but it helps).

This blog is for you. If there are any topics or questions you want addressed, let me know and I’ll cover them.

Phil's Retail Blog
I write this retail blog for you. Send me your questions and I’ll answer them here.

Better Tasks Lead Your Team to Better Goals

February 22, 2018

My staff at Toy House probably thought I was crazy. They never knew what to expect at a staff meeting. As I told you before, I planned each meeting the same way, by finishing this sentence: This will be a successful meeting if … Then I worked backward from there,… Read more

How to Look at the Big Picture

February 21, 2018

I always planned my staff meetings by finishing the following sentence: This will be a successful meeting if … This will be a successful meeting if we learn how to become better listeners. This will be a successful meeting if we learn about new products. This will be a successful… Read more

Something the Best All Have in Common

February 20, 2018

In every industry you have a handful of heavy hitters. These businesses and their owners have both longevity and a solid track record of sales and growth. They’ve seen it all. They’ve done it all. They’ve been involved in the industry, in their trade organizations, and quite often in their… Read more

Now What? Applying the Lessons You’ve Learned

February 16, 2018

Many conference organizers have detailed instructions for their speakers. It makes sense since often those conferences will have a mix of professional speakers and members of their organization who have never done presentations like this. On more than one occasion I have seen instructions to, “ask the attendees to write… Read more

Tide For the Win

February 4, 2018

While the Philadelphia Eagles may have won the Super Bowl, the other winner was Tide.¬†Their ads consistently hit the mark and take home the top prize for me. In my workshops and upcoming book I teach six principles for Making Ads More Effective. Tide nailed it on almost every point.… Read more

Reconciling Yes and No

February 2, 2018

Teddy Roosevelt said, “Whenever you are asked if you can do a job, tell ’em, ‘Certainly I can!’ Then get busy and find out how to do it.” On the other hand, Steve Jobs said, “It’s only by saying ‘No’ that you can concentrate on the things that are really… Read more

Impact, Emotion, and Frequency (or How to Get Remembered)

January 31, 2018

Do you remember where you were on January 28, 1986 when the Challenger Space Shuttle blew up? How about September 11, 2001 when you first heard about the World Trade Center buildings? Can you recall what was happening when you got the news about Princess Diana’s death? The most recent… Read more

Two Advertising Lessons From the Bar

January 30, 2018

Once a month I pick up my six-string and head to The Poison Frog Brewery to entertain the folks. I’m not all that great of a guitar player. No one is wowed by my prowess on the strings. I’m more like George from Sultans of Swing. I know (almost) all… Read more