I may be different because I look at Advertising and Marketing and Public Relations as just similar types of the same product – exposure of your business to the public. You can add Location to that mix, too. You can even add Customer Service. All five serve the same purpose. They just do it a different way. Some companies have completely different departments to carry out each function, often without one knowing what the other is doing.
They are not entities to themselves, just tools you use to promote your business, promote your message. I found this joke on the website AJokeADay.com that pretty well sums it up. (You’ll notice that the message is quite clear;-)
You see a gorgeous girl at a party.
You go up to her and say, “I am very rich. Marry me!”
That’s Direct Marketing.
You’re at a party with a bunch of friends and see a gorgeous girl.
One of your friends goes up to her and pointing at you and says,
“He’s very rich. Marry him.”
That’s Advertising.
You see a gorgeous girl at a party.
You go up to her and get her telephone number.
The next day you call and say, “Hi, I’m very rich. Marry me.”
That’s Telemarketing.
You’re at a party and see a gorgeous girl.
You get up and straighten your tie; you walk up to her and pour
her a drink.
You open the door for her; pick up her bag after she drops it,
offer her a ride, and then say,
“By the way, I’m very rich. Will you marry me?”
That’s Public Relations.
You’re at a party and see a gorgeous girl.
She walks up to you and says, “You are very rich.”
That’s Brand Recognition.
You see a gorgeous girl at a party.
You go up to her and say, “I’m rich. Marry me”
She gives you a nice hard slap on your face.
That’s Customer Feedback!!!!
Read more: http://www.ajokeaday.com/Clasificacion.asp?ID=13&Pagina=3#ixzz21qTE0vQO
-Phil Wrzesinski
www.Philsforum.com
PS If you are unsure of the purpose of your Advertising, Marketing, Public Relations, Location, and Customer Service… they all serve to let people know your Core Values.